An innovatively conceptualized digital solution, NetBeans FunTechQuiz, bagged 141Sercon a Silver - Interactive at the recent Big Bang Awards organized by the Ad Club of Bengaluru. NetBeans is an internationally popular platform of Sun Microsystems that had low penetration among developers in India. Also, being an open source application, its very existence was based on usage alone. The business challenge therefore, was to get developers to notice, learn, understand, download and use NetBeans in the country. They did, and in overwhelming numbers as a clearly segmented digital campaign ran its course. 96,295 new NetBeans users activated in just 11 weeks! Please follow the link for the details of the entry.http://whatzisnehm.com, UN - entry,PW - india123

141Sercon is going to be the agency that is going to promote the ‘Grand Kolkata Shopping Festival’. The festival is being organized by the oldest publications house of East India “ Ananda Bazaar Partika Group “. Scheduled to take place across the city of Kolkata from 15th December 2008 to January 15th 2009, the festival will cater to the local populace, the NRIs and the foreign tourists. Positioned as the largest-ever shopping festival in East India where over 2,000 establishments across Kolkata are expected to participate, the festival will be accompanied by a huge marketing campaign, estimated to cost around Rs 10 crore. GKSF promises to offer numerous opportunities for brand exposure, on-site signage and displays, cross-promotions, contests, naming rights, and destination marketing activities.

141Sercon, today unveiled Asia’s first ever bouquet of marketing tools known as the Pulse Suite. These quality online marketing tools - Market Pulse, Shoppers Pulse and Event Pulse – operate on easy-to-understand technology. These tools are aimed at helping the brands to decipher complex consumer behavior and drive communication and consumer engagement. The Pulse Suite range of tools is effective ammunition in a marketer’s arsenal and comes with the assurance of ‘Satisfaction Guaranteed’. With these tools, marketers are reassured of effective tracking of their marketing budgets which in turn allows them to maximize ROI.